
Jay LeeReyz Sommerville
AI Creative director, writer, producer, EDITOR

AI PORTFOLIO
AI CREATIVE AI DIRECTOR-PRODUCER-EDITOR-WRITER
I lead AI-driven creative production from concept to delivery. My portfolio spans brand campaigns, urban culture pieces, and mature-audience social promos—each built with a modern stack of generative tools to accelerate ideation, elevate craft, and measurably boost outcomes.
Every project blends strategy with execution: prompt-engineered concepts, AI image/video generation, synthetic voice, and assisted editing—woven into a cohesive pipeline that keeps brand narrative, pacing, and performance front and center.
As an executive creative director, I pair innovation with business goals. I design workflows where models co-create—refining scripts, boards, visuals, VO, and cuts—so the work resonates with audiences and scales across platforms while protecting brand integrity and speed to market.
Top AI tools I actively use in production (by stage)
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Concepting & multi-modal co-creation: ChatGPT (GPT-4o) for text, vision, and voice reasoning in real time. OpenAI+2OpenAI+2
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Image generation & brand-safe graphics: Adobe Firefly for commercially safe image/text effects and vector work. Adobe+2Adobe+2
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Video generation & motion control: Runway Gen-3 for text-to-video, image-to-video, and director-level camera/motion tools. Runway+1
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Synthetic voice & audio polish: ElevenLabs for multilingual TTS, Voice Lab cloning, and voice-changer workflows. ElevenLabs+3ElevenLabs+3ElevenLabs+3
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Open-source & model flexibility: Stable Diffusion (SDXL) for high-quality, controllable image pipelines and local/hosted options. Stability AI+1Hugging Face
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Alt video gen (social & experiments): Pika for fast iterative text-to-video and creative effects. Pika+1
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Script-to-screen editing: Descript for AI-assisted rough cuts, voice clean-up, captions, and social reframes.